This presentation covers using virtual reality (VR) as a marketing tool for skydiving businesses. The presenter, an AFF instructor since 2000 and VR advocate since 2016, shared two successful VR marketing experiments:
- Paris Olympic Village Experience:
- Ran for two days during the Olympics
- Conducted approximately 220 VR jumps (one every three minutes)
- Participants flew a canopy around the Eiffel Tower through Olympic rings
- Created continuous engagement with people returning and bringing friends
- The French Parachute Federation commissioned a 2025 study on VR as a training/marketing tool
- Virginia Beach Airshow Implementation:
- Set up by Mike Manthey from Skydive Suffolk
- Proved successful enough to plan for repeat implementation
VR Setup Requirements:
- VR-ready PC and VR goggles (Quest 2 recommended)
- 6’×6′ space and large screen TV for spectator engagement
- Hygienic wipes, internet connection, reliable power
- Tent to reduce light (UV interference)
- Chair for participants with bungee-attached toggles overhead
- Trained attendant to adjust goggles and assist participants
Strategic Marketing Applications:
- Community events, air shows, charity partnerships
- Potential for brand sponsorships
- Balance of cost ($4,000 to own/$250 per day to rent) versus benefits
- Customized familiar locations versus general content
- Local community connection within 50-mile radius
The presenter noted that VR allows potential customers to experience parachute flight in a controlled setting, engages spectators, and aligns with the industry’s balance of innovation and tradition.